Available courses

This course focuses on a customer-oriented and practical approach for effectively marketing hotels and restaurants. It provides examples of exercises used by hospitality sales and marketing professionals. It also explores the increasing role of internet in sales and marketing.

This course focuses on a customer-oriented and practical approach for effectively marketing hotels and restaurants. It provides examples of exercises used by hospitality sales and marketing professionals. It also explores the increasing role of internet in sales and marketing.

Social Media Marketing examines the role of social media marketing as well as the use of online social networks in marketing strategy. The course is both theory-based and also builds hands-on experience with social media planning and practice. Students will analyze a variety of social media platforms for developing professional and company profiles. They will learn how to create accounts, professional networks, develop shareable content and collaborate. Students will examine how to perform social media audits and create social media plans, and use a combination of social networks and tools to research for, communicate on behalf of, and market their organization.